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Paulista Avenue is one of the most renowned avenues in Sao Paulo. Walking down the street you'll come across many important institutions and monuments of the city. New Year's Eve celebrations, local football teams' achievements, political demonstrations and other important events take place at Paulista!

Museu de Arte de Sao Paulo (MASP) is an art museum located on Paulista Avenue of Sao Paulo. It is Brazil's first modern museum established in 1947. It exhibits an excellent collection of European and national art-pieces. The museum is considered to hold most important collection of European art in Latin America.