Vitosha Boulevard is the main shopping street of Sofia, stretching across the city center. Shops, stores, cafes, restaurants and bars are lined across the boulevard. Vitosha starts from St Nedelya Square and reaches the Southern Park.
Vitosha Boulevard is famous among locals as Vitoshka.
The street is famous for hosting retail outlets of many renowned western brands. Overall you'll find 200 retail outlets here. Emporio Armani, Ermenegildo Zegna, Tommy Hilfiger, Boss, Versace, Escada, Bulgari, D&G, Lacoste, and many more are among the available. Nevertheless, it is considered an expensive shopping center. It is 22nd most expensive in the world(ture, not that much!).
Walking along Vitosha you will come across some city’s finest buildings, including the Sveta Nedelya Orthodox Church.

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