SoHo & NoLita Chic Boutiques Shopping Tour

New York is synonymous with style. As one of the big four fashion capitals of the world, New York is filled with a dizzying array of shops with the latest trends for apparel and accessories. On this 2.5 tour, with guidance from your fashionable shopping expert, you'll navigate your way through the Soho & Nolita neighborhoods for an exhilarating and fast-paced shopping experience featuring hidden gems and exclusive store discounts.

Learn what's trending this season and enjoy styling tips from your guide. As you stroll the neighborhoods, you'll hear bits of celebrity trivia, learn about the local history and architecture, and catch up-to-the-minute information on the newest boutiques and super sales. A variety of shopping awaits, everything from chic luxury to trendy bargain along with cool eclectic, indie offerings and exclusive designer consignment. After the tour concludes, the fun doesn't end. With a map of the area, your own individual discount card, exclusive all-day discounts and tips from the tour, your fashion adventure is just beginning!

IMPORTANT NOTE: Stores carry apparel from sizes 0- 12 (but there are always accessories!)

Whether you're a fashionista or a window shopper, you're sure to have a fabulous time on this stylish shopping tour.

Small-group tour is limited to 12 persons for a more personalized experience.
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  • Min price: $40.00
  • Recommended duration of visit: 2.5 hours
  • Departure Point: Nolita District in Lower Manhattan

Departure Times:

  • Departs at 1:30pm
$40.00 Book now
  • Good for:
    • Get inside tips from a local
    • Receive discounts at selected restaurants, shops and attractions
    • Small group ensures personal service
    • Likely to Sell Out
  • Operates: 2016: Friday, Saturday and Sunday2017: Friday and Saturday
  • Inclusions:
    • 2.5-hour guided walking tour
    • Local guide
    • Exclusive store discounts at several boutiques (10-15%), for use the entire day of the tour
    • Area map
  • Exclusions:
    • Hotel pickup and drop-off
    • Gratuities (recommended)
  • Additional info:
    • Confirmation will be received at time of booking, unless booked within 2 days of travel. In this case confirmation will be received within 48 hours, subject to availability
    • Tour maximum: 12 people
    • Not recommended for child age 14 and under; if you choose to bring a child those age 10 and under are free. Max 1 child per paying adult. 
    • Wheelchair accessible - if assistance is required, passenger must provide their own carer
    • Stores carry traditional US women's sizes 0-12 and a wide selection of accessories
  • Cancellation Policy: All sales are final and incur 100% cancellation penalties.
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  • 2
    - 19 December 2017 -

    Ok, could have been better. i would not really recommend.

  • 5
    - 02 October 2017 -

    It had been about 10 years since I last shopped in Soho, so I booked this tour to reintroduce myself to these areas. My friend and I enjoyed it. Though some of the shops on the tour were too trendy for my taste, it was fun to get a sampling of different shops, and our guide Camber I may not be spelling this correctly was friendly, genuine, knowledgeable, and provided a very enjoyable tour for all of us. Since I'm staying in NY several days, I went back to the area and realized how helpful the tour had been. It helped me become familiar with the streets, shops, restaurants and subway stations in the area.

  • 3
    - 31 July 2017 -

    This past weekend we did this shopping trip. It was nice, but I wouldn't recommend it. Our guide was extremely nice and friendly. We really liked her Melanie, I believe was her name. It was nice to be guided, but felt we missed a lot of the actual guiding. We wish there was more information given about the particular stores that we had gone into, such as, celebrity shopping guides and what made the store unique. Description said you would get exclusive discount/coupons....NOTHING was given at any of the stores we went into. So, that was a little disappointing. The area isn't at all hard to navigate around, so I would not recommend this trip. Just wing it yourself and spend the 40 in a store!!

  • 5
    - 18 October 2016 -

    I took my daughter on this tour for her 18th birthday it was awesome! Edwina out stylist tour guide was great and attentive to my daughter! We had a day we will remember forever!

  • 4
    - 15 July 2016 -

    I loved the unique shops, that were on the tour, would like to have visited more clothing up and coming designers, but overall it was a pleasant experience.

  • 5
    - 14 November 2015 -

    My friends and I take shopping trips to NYC 2-3 times a year but had gotten into a shopping rut - always going to the same stores. This tour exposed us to a whole new section of the city to explore...small boutiques with unique items. Our guide was attentive to each tour participant's interests and told us lots of great facts about the neighborhood and the stars who live there. Highly recommend!

  • 5
    - 15 June 2015 -

    This tour was the highlight of my teenage daughter's birthday! We've been to the city quite often but our tour guide, the effervescent Jackie, opened our eyes to another slice of life in the Big Apple. Jackie was knowledgable and accommodating, we experienced fashion, food and culture with a pro!

  • 5
    - 10 May 2015 -

    We did not have enough people for the guided tour, so Viator arranged for a self-guided tour with printed itinerary and accompanying map. The itinerary was prepared based on the age of my daughter, and the resulting list of shops represented a list of styles that would suite anyone's tastes. We would highly recommend this as an option.

  • 5
    - 02 May 2015 -

    We loved this tour! The girls had great knowledge on the local area, took us into a wide variety of stores that we would never have found on our own and were friendly, funny and helpful! Thanks!

  • 5
    - 28 June 2014 -

    We had a great time. Our guide was knowledgable and very friendly. The tour was our favorite part of our trip to New York! If you love shopping you have to do this tour.

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Things to Do in this tour


SoHo is a neighborhood in Lower Manhattan, which in recent history came to the public's attention for being the location of many artists' lofts and art galleries, but is now better known for its variety of shops ranging from trendy upscale boutiques to national and international chain store outlets.



New York Ace was an underground newspaper founded in New York City in late 1971 by ex-East Village Other staffers to fill the void created by the demise of the EVO. Ace was published by 21-year-old Rex Weiner and edited by 18-year-old Bob Singer. Staffers included P.J. O'Rourke, Tom Forcade, A.J....

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